Jiwon Shin, an internationally acclaimed brand designer, is the Founder of Firefly Branding. Firefly is headquartered in New York City and also has offices Prague and Seoul. She has experienced over 50 major branding programs in a diverse range of industries, including Samsung, UPS, Nautica, Japan Airline, Amtrak, Marriott Hotels & Resorts, US Embassy, Eta, Eventival, Prague Writers' Festival and more.
Jiwon is the recipient of numerous international design awards – most recently, the Red Dot Award in Communication Design for her creative direction on the Ococo, CJ O Shopping and Halada City brand identities.
Jiwon also created and launched the exhibition, "Connecting New York – Prague – Seoul," an initiative designed to connect different cultures through the medium of design. The exhibit demonstrates how design can be a force for the cultural, commercial, and corporate exchange between countries. Jiwon believes that great design is "a true, universal and unifying language." She has been featured, and her work showcased in leading design publications around the world.